​- About Us -

Our Theory

We are part of nature.Cherishing nature and the environment leads to cherishing ourselves. Natural Theory’s products are made from all-natural ingredients that are environmentally friendly and produced with the power of nature.


Natural skin care that is gentle to both us and the natural environment. Enrich your mood and enlighten your everyday lives with essential oils. With these thoughts, we are committed to providing you with the highest quality products.

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Natural Theory Model1.jpg

Company Information

Soft Ceramics Lab

1-21-1 shin-machi, Hino-shi, Tokyo, Japan



May 2017

Founded the company “One Step to Natural” with the mission to promote a natural life style.


March 2019

We believe that “One Step to Natural” has accomplished its mission to help promote a natural life style. We renamed the brand to “Natural Theory’ with a new mission to help people shine with the help of our products.

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